It is now evident that sociality, whether one likes it or not, also passes through metaverses. The new internet is the internet of space, and so a new social platform is slowly taking hold: Spatial.

The HYPE of 2023 is definitely artificial intelligence, particularly (for brand equity)Chat GPT and Midjourney , two tools that can write the former and generate images the latter based on textual input better known as prompts.

As Confucius says, if I listen I forget, if I read I remember, if I do I understand. 'Experience works on physical and empathic participation through storydoing, leaving people with memories, which works on emotionality and connections, including those with brands.

Decentralization is bringing back the concept of a closed economy. Lots of little worlds where everyone mints their own currency that can only be spent there. One of the main reasons is related to the need to grow the number of inhabitants, Roblox aside all the others still have few. Few but good, since they have spending capacity and are almost all early adopters, and no one has any interest in making them move by changing digital residence.