Experiency, has developed a cutting-edge phygital pop-up store for LORO PIANA, which offers a unique experience for both the brand and customers. The pop-up store is designed to be a physical space augmented with virtual reality technology, allowing for a more immersive and engaging shopping experience.

One of the main advantages of this type of pop-up store is that it allows for a more efficient use of space, as virtual reality technology can enhance the customer experience even in a small physical space. By incorporating virtual reality, customers are able to explore the brand's products in a more interactive and engaging way, with features such as virtual fitting rooms, product demonstrations and virtual tours of the brand's manufacturing process.

The phygital pop-up store also enables LORO PIANA to showcase a wider range of products than would be possible in a traditional brick-and-mortar store, while providing a unique and memorable experience for customers. Experiency's innovative approach to retail design offers a glimpse into the future of shopping, where technology and physical spaces seamlessly blend together to enhance the customer experience.