Experiency, has a unique approach to the development of virtual worlds, also known as metaverse. We believes in the creation of proprietary environments for two main reasons.

Firstly, data ownership is key. In a proprietary metaverse, the data remains the property of the brand, allowing for the analysis of user behavior and subsequent targeted CRM actions. This allows brands to gain a deeper understanding of their customers and tailor their engagement with them accordingly.

Secondly, Experiency believes in the value of quality time spent with a brand. In a proprietary metaverse, brands have greater control over the user experience, allowing them to create engaging and immersive environments that foster deeper connections with customers. This can include virtual showrooms, product demonstrations, and interactive brand experiences that are unique to the metaverse.

In conclusion, Experiency's approach to the metaverse is centered around the creation of proprietary environments that allow brands to own their data and create memorable experiences for their customers. With this approach, brands can build deeper connections with their customers and gain valuable insights into their behavior.